EMPOWERING ARTISTS FROM THE INSIDE OUT
Put you and your well-being at the forefront of your musical career because your VISION matters!
Let's face it the Music Business is TOUGH.
❌ It can be easy to lose sight of why you began this career in the first place.
❌ It can be easy to fall into the hands of the wolves in sheep's clothing.
❌ It can be easy to fall into the trap of doubting yourself and repeatedly thinking "can I really do this"?
Becoming The Artist you want to be is all about YOU. You are not one of many. We are a musical family and community that supports and honours each other whilst we navigate the modern music business.
After over twenty-five years in the music business both behind the scenes and on stage, I decided to set up an authentic safe space for musical Artists who are courageous enough to go for their musical desires.
In Becoming The Artist (BTA) we put a large focus on the well-being of YOU the Artist. Something that we can often forget or neglect as we are on our musical journey.
I am here to tell you that YOU CAN MAKE YOUR DREAM A REALITY. With the right guidance, mindset, focus and a whole lot of self-love thrown in there!
No matter what point you are at in your career it's essential that you are taken care of so that you can be the best at what you do. Like building your fan base, handling yourself in tricky musical situations and smashing it at your live shows!
Here at BTA, I have created a safe space for you to:
✔️ Develop your confidence and esteem
✔️Learn tools that will help you protect your well being and mental health whilst you are active in the business and
✔️ Guide you to remain authentic in a music business (especially when it can challenge who you are)
✔️Introducing you to music connections, music mentors and experts of all kinds who can guide you to make safe choices, give you honest feedback on your music and help you care for you.
Your well-being is as essential to your success as your craft, marketing and branding. If you are not okay, your career is not going to be okay! I learn't this the hard way.
Inside I encourage you to thrive by supporting you as the person behind the Artist whilst at the same time introducing you to music connections, music mentors and experts of all kinds who can guide you to make safe choices, give you honest feedback on your music and help you care for you.
With this level of support, it is so much easier to move around the music world, build your fan base, surpass your goals and own your career whilst making super authentic personal choices.
So if you are a Musical Artist who has BIG DREAMS, but who wants to protect your well-being by putting YOU FIRST, you've come to the right place.
INTRODUCING BECOMING THE ARTIST
A Membership for Musical Artists Who Want to Keep Control of Their Career
Instantly Connect with like-minded individuals and grow your network.
Meet Bernii
Hey, Artist!
Firstly, let me say. I admire you. I want the best for you. I find your courage and creativity inspiring. The joy your music, no matter the genre, can bring to the world is valuable, essential and needed.
So, who am I?
In my career, I have worked as a professional vocalist and vocal coach. I write my own music, and I have also gone for my own dreams as a musical Artist. I have also worked behind the scenes in various capacities and have had the pleasure of either working with or being in the circles of those directly working with Drake, Queen, Ozzy Osborne, Pitchshifter, Will and Dani Wilde, James Brown, Olly Murs and others. I have also worked with many independent artists as a co-writer and music mentor including being VP of A&R for Amazing Radio in NYC where I scouted new musical talent.
Having worked in the music business both as a musical creative myself and off the stage. I have also had my own internal struggles that lead me into some tricky situations in my career and really affected me on a personal level. It has taken a lot of inner work to overcome those challenges and empower myself.
I have had highs and lows in the music business, as most of us do and it is from my own personal experience that I founded Becoming The Artist to help to raise you to meet the realities of your music industry goals both safely and confidently.
To learn more click 'Meet Bernii'
MORE ABOUT ME
EXPERTISE
CONNECTION
SUCCESS
MEET THE MENTORS
+ SPECIAL GUESTS WHO ARE HERE TO MENTOR YOU!
Bernii Mac
Vocal and Empowerment coach, Music Mentor and founder of Becoming The Artist
Dave Rajan
Founder of Never Say Die music promotions.
Mo Pleasure
Musician/Musical Director, Michael Jackson, Ray Charles, Bette Midler, Earth, Wind and Fire, Christina Aguilera, songwriter with The Mo Pleasure Band.
Hattie Murdoch
Professional Songwriter, Producer and Artist Development @ Steelworks Studios
Matt Johnson
Director, The Pool London booking agency
Effi Summers
Creative Director & Brand Consultant CEO effi summers creative
Will Sumsuch
Marketing BBE Label/Owner Colour & Pitch label
Lola Rutherford
Artist and Founder of SoulBird Coaching
Katie Thomas
Mental Health Practionner
Jo Ramrock
Founder Ramrock Records
Richard Earnshaw
Co-founded iculture brand, Duffnote, One51, Guess Record label
Sarah Martinico
Founder SL Marketing
Lorraine Solomans
Founder Success Express Live Promotions
Jason Rhodes
Mindfulness Expert and published Author
Wendy - Unity With Grace
Guided meditation expert
More mentors are added frequently
THIS IS INCREDIBLE...I WANT TO JOIN TODAY!
Bernii is a gem. Not only is she a beautifully talented vocalist, but also a multi-faceted, industry knowledgable, extremely dedicated, honest, and motor-driven music biz dynamo. She’s a pleasure to know personally and even more of a pleasure to work with.
Aaron A Brooks - Stage and Production Manager for Janelle Monae
You're a good fit for Becoming The Artist if:
➡️ You want direct access to music experts
➡️ You are in the developing or establishing yourself phase of your career
➡️ You understand the value of a mentor
➡️ You want a resource where you can learn about different areas of the music industry
➡️ You want to take control of your own mind to elevate your success
➡️ You lack confidence or suffer from excessive self-doubt
➡️ You want a community of like-minded people around you
➡️ You want a supportive and fun space to test out your new music in front of a live group
➡️ You're looking for a community to share your journey with!
BECOME A MEMBER
AND ENJOY EXTRA BONUSES
✨ Live Music industry connections
✨ Discount ticket prices on our live events
✨ Supportive environment, new friends, lots of laughing, and more!
NO COMMITMENTS. CANCEL WHENEVER YOU WANT. STAY AS LONG AS YOU LIKE. SIMPLE, AFFORDABLE, AND FUN!
Here is why you should invest in Becoming The Artist
✨ All artists invest and reinvest in themselves on their journey
✨ Clarity about where you're going and how you can get there that feels good
✨ Being self-reliant and knowing your stuff keeps the ball in YOUR court
✨ Sometimes we just need support. Period.
and finally...
I’ve walked a similar path that you’re on and I really care about your journey. Why? Because you're brave enough to go for it and I respect that. There is loads of info out there that we can piece together for free, and we do, but having that consistent support and community around you is powerful.
What's Inside The BTA Membership
Monthly Guest Expert
1 x 60-90-minute Zoom call per month with a guest musical mentor from labels to world-class musicians, professional songwriters, self-care experts, marketing and branding experts and more!
1 Weekly Group Coaching Call with Bernii Mac
Come and check in with your community Mondays at 7.30 p.m U.K via Zoom. Show up as and when you need guidance, support or a bit of uplifting!
Publishing with Sentric Music Publishing via our referral scheme
Access to ALL Previous Recorded Sessions
Access to our portal full of previously recorded material including mindset, confidence-building techniques, business Q&A and more!
Whatsapp Group
Optional free WhatsApp group to message your community and Bernii Mac
Group Playback Session
Showcase your music to our various mentors and the group! Previous sessions have led to record-label song signings and further introductions within the music business. Playback calls are held on different days of the week and month. You will be emailed when our next session is.
There is another important reason.
I hold space for YOU in this member's community.
We get to know you because YOU matter and when you have somebody doing that for your career it outright elevates your success!
What's inside BTA...
💛
Will Sumsuch
- Artist and Label Owner BBE/Colour and Pitch
Bernii is a joy to know - the kind of friend and mentor I'd have loved to have had when I was starting out. She's a prolific songwriter, a wealth of knowledge, ultra-professional and always approachable and encouraging in an industry that's sadly often the opposite.
Jeff Franzel - Pianist & Songwriter
- Over 20 top 10 hits worldwide for over 250 artists
Bernii is an exceptional vocalist and composer and I have had the honor of working with her this past June. I can relate to her because she has a broad music background in jazz, pop and R&B music. Her father is regarded as one of the the top jazz and classical clarinet players so she grew up with a very diversified musical background. She is a joy to work with and excels in the music business. A true talent that has an original sound..
Paddy Byrne - Songwriter & Producer
- Paloma Faith, Will Young & Ella Eyre
I've worked with Bernii as a vocalist, songwriter and music manager and in all areas she proves herself to be talented, professional and dynamic. She not only contributes as a wonderful singer and writer but also drives projects to completion. She's a huge asset to any musical project that you might be considering.