Imagine what it would feel like to wake up knowing in your heart that you are powerful enough to make your career in the music industry happen on your terms.
You have a dream to build the life you actually want to life
- To be heard
- To impact the world
- To earn a living doing what you love
- To shake off some of those unhelpful self-doubts
Mindset, self-care, mental health awareness are things that we don't typically think of as Artists but any successful Artist will tell you the value of these three things! They are SO important to our success and longevity
Music is our refuge, the place we lose ourselves, find ourselves, express ourselves...
It's where we belong and doing anything else instead of this career just feels wrong. I know because I've been there!
Becoming The Artist Offers Music Industry Mentoring by Professionals To Elevate Your Music Career And Empower You In The Process
➤ Knowledge is power. We can help you to fully understand what it really means for your career to accept an opportunity when it is offered
➤ Mindset guidance to stop those unhelpful comparisons of yourself to other people that feed the "I am not good enough " thought process and instead focus on what makes you unique to this industry
➤ Like-minded people to cheer you on and be the support network you NEED to succeed
We are already delivering this and MORE to Artists
We had the vision to create a membership that honors the musical artist as a WHOLE person
because you're not just a music industry product. You're a creative human being and every part of you matters
So What Sets Us Apart?
Crucial elements that we combine to give you the best shot of success
Business - Business people operate differently from us so we will connect you to some industry leaders
Craft - Write the best song you can to connect to your audience
Mindset - For success and protection. Handle knockbacks, keep self-doubts in check, make self-care central to your career
Inside this community, we help you tap into your magic, become powerful in your knowledge, skills, and self so that you can thrive in the music industry!
✅ Learn how to build your authentic brand and get your music in front of your future tribe of loyal fans
✅ Learn precisely how to set up the back-end of your music career correctly meaning you get PAID - Whoop!
✅ Learn how to successfully operate within the music industry - who you know IS a thing!
✅ Learn tried and tested songwriting tools from established songwriters, Improve on your skills and write those magical songs that connect to your audience
✅ Be part of our community and test out your new song ideas live in a non-judgmental and supportive online space. Getting a feel for your song live is a good way to know if you are on the right track or not!
✅ Be supported as you build your confidence and self-esteem, talk to somebody when you want to quit, and realize you are very capable of doing this - it's much more fun living on the other side of fear
✅ Learn practical tools to better manage your time between day job and music helping you get to where you want to go faster
✅ Learn what a self-limiting belief is and how to catch one - just because you think it doesn't mean it's true no matter how real it feels
AND SO MUCH MORE.
All in a positive, supportive and safe space.
Bernii is a gem. Not only is she a beautifully talented vocalist, but also a multi-faceted, industry knowledgable, extremely dedicated, honest, and motor-driven music biz dynamo. She’s a pleasure to know personally and even more of a pleasure to work with.
Aaron A Brooks - Stage and Production Manager for Janelle Monae
How it works:
You are invited to our weekly live group mentoring call with Bernii every Monday from 7-9 pm GMT as and when you need.
Here you can ask any specific music business questions or get any mindset support that you need regarding your career (Silver-tier only)
EVERY MONTH there is an interactive group training with a guest industry professional from
- Major labels
- Independent labels,
- Award-winning songwriters
- Publishing houses
- Social media experts and more
Giving you an opportunity to speak directly to them, ask your question and potentially get on their radar!
These calls are recorded and kept in our video vault where you access them for as long as you are a member (Silver-tier only)
✅ Monthly live performance workshop of your new songs. Test out that new verse/ chorus/beat live in a supportive and safe space (All members welcome)
✅ Pop up guest song-writers to give you tips and feedback on your work (Silver-tier only)
✅ Access to the new and exclusive community - meet and share with like-minded people and get advice and support throughout the week about your career from your community and Bernii (All members welcome)
So who the heck am I anyway?
Hi I'm Bernii!
Don’t let the baby face fool you, I have twenty-two years of professional experience in the music industry both as an Artist, session vocalist and vocal coach but also behind the scenes in radio, music promotions and press.
I worked in both the U.K and America. I have performed and worked on the independent and commercial music scenes.
I am the founder of Bernii Mac Artist Development Agency and I am here to mentor you.
I have also had my own internal struggles with confidence and fear which really affected my career, I had highs and lows in the music industry and it is from my own personal experience that I founded Becoming The Artist to help to raise you to meet the realities of your music industry goals both safely and confidently.
Want to know more details? Click on ‘Meet Bernii’ below for more.MEET BERNII
Hey there! That's me below. Press play!
You're a good fit for Becoming The Artist if:
➡️ You are serious about a career in music but have a lot of self-doubts
➡️ You are ready to become an Artist but don't know where to start
➡️ You want a one-stop resource where you can learn about different areas of the music industry
➡️ You are already in the music industry and want to take control of your own mind to elevate your success
➡️ You want to connect and ask questions live to industry professionals
➡️ You want a supportive and fun space to test out your new music in front of a live group
➡️ You're looking for a community to share your journey with.
NO COMMITMENTS. CANCEL WHENEVER YOU WANT. STAY AS LONG AS YOU LIKE. SIMPLE, AFFORDABLE, AND FUN!
Here is why you should invest in Becoming The Artist
✨ All artists invest and reinvest in themselves on their journey
✨ Clarity about where you're going and how you can get there feels good
✨ Being self-reliant and knowing your stuff keeps the ball in YOUR court
✨ Sometimes we just need support. Period.
✨ I’ve walked a similar path that you’re on and I really care about your journey. Why? Because you're brave enough to go for it and I respect that!
✨ There's loads of info we can piece together for free, and we do, but having that consistent support and community around you is powerful
There is another important reason. I hold space for YOU in this member's community.
I get to know you because YOU matter and when you have somebody doing that for YOUR career it outright elevates your success!
A Little Bit of Client Love from some of my one-to-one mentoring and vocal students...
✨ Music industry connections - especially right now in the pandemic this is needed more than ever since we aren't currently moving around as much as we used to at events
✨ Discount ticket prices on our live event in London - Covid permitting
✨ Supportive environment, new friends, lots of laughing, and more!
- Artist and Label Owner BBE/Colour and Pitch
Bernii is a joy to know - the kind of friend and mentor I'd have loved to have had when I was starting out. She's a prolific songwriter, a wealth of knowledge, ultra-professional and always approachable and encouraging in an industry that's sadly often the opposite.
Jeff Franzel - Pianist & Songwriter
- Over 20 top 10 hits worldwide for over 250 artists
Bernii is an exceptional vocalist and composer and I have had the honor of working with her this past June. I can relate to her because she has a broad music background in jazz, pop and R&B music. Her father is regarded as one of the the top jazz and classical clarinet players so she grew up with a very diversified musical background. She is a joy to work with and excels in the music business. A true talent that has an original sound..
Paddy Byrne - Songwriter & Producer
- Paloma Faith, Will Young & Ella Eyre
I've worked with Bernii as a vocalist, songwriter and music manager and in all areas she proves herself to be talented, professional and dynamic. She not only contributes as a wonderful singer and writer but also drives projects to completion. She's a huge asset to any musical project that you might be considering.