Hi I'm Bernii
How would it feel to have a handful of experts to guide and support you in your music career?
My goal is for you to have a career that is authentic to you. For you to be empowered not only in knowledge but also in yourself.
I have been where you are now. I've gone for my dream. I've felt the inevitable moments of self-doubt and juggled all the different sides of the music business as an Artist. That is why I have created this authentic resource for you.
Without music, we don't have a business.
To me, there is nobody more important than, you, the Artist.
Here, myself and other mentors
✔ Guide you in Becoming the Artist you want and deserve to be
✔ Give you the strategies you need to build your music career
✔ Support you in your mindset so that you can thrive when the going gets tough
✔ Connect you to a supportive community
In my career, I have worked direct or with those working directly alongside Drake, Queen, Ozzy Osborne, Pitchshifter, Will and Dani Wilde, James Brown, Olly Murs and others. I have also worked with independent artists including being VP of A&R for Amazing Radio in NYC. As an artist myself, I discovered first-hand the value of having a mentor to help you navigate the industry and how important it is to have like-minded people in your corner!
On your journey towards Becoming The Artist, you may feel alone, out of your depth, confused by how the business works or even slightly fearful of taking the leap into it.
You may also be well into your musical journey but feel you would benefit from a community, a safe space, a musical family of fellow artists and experts to support you.
Now I am taking over twenty years worth of music experience and knowledge and putting it into a community of new artists, music industry experts, mindset and self-care professionals.
But we are so much more than a membership community.
We are a movement for self-care and empowerment in the music industry.
Becoming The Artist
Knowing your worth is POWERFUL
Knowing the business is ESSENTIAL
Having a Musical Mentor is Powerful, Here's How
➤ We give you the strategies you need to turn your dream into a reality
➤ We teach you every side of the music business and offer professional advice
➤ We fill in the gaps of knowledge you don't currently have
➤ We help you drive your career forwards so you can do more of what you love
➤ We believe in you when you don't
➤ We connect you to your tribe and be the support network you need
The outcome is that your career is empowered in knowledge and you are supported as a human being which equals you a far greater chance of success!
We deliver Live and recorded interactive masterclasses on everything you need to know about how to succeed in the music business giving YOU the boost you need for your career
MEET SOME OF YOUR MENTORS
Vocal and Empowerment coach, Music Mentor and founder of Becoming The Artist
Head of Radio & Promotions @ Parlophone Records and ambassador of Becoming The Artist
Musician/Musical Director, Michael Jackson, Ray Charles, Bette Milder
Professional Songwriter, Producer and Artist Development @ Steelworks Studios
Director, The Pool London booking agency
Creative Director & Brand Consultant CEO effi summers creative
Marketing BBE Label/Owner Colour & Pitch label
Artist and Founder of SoulBird Coaching
Mental Health Practionner
More mentors are added frequently
Bernii is a gem. Not only is she a beautifully talented vocalist, but also a multi-faceted, industry knowledgable, extremely dedicated, honest, and motor-driven music biz dynamo. She’s a pleasure to know personally and even more of a pleasure to work with.
Aaron A Brooks - Stage and Production Manager for Janelle Monae
We Support You
Join our weekly live members call every Monday from 7-9 pm GMT as and when you need.
Can't commit to every Monday? Don't worry! Calls are recorded and stored in our members portal for those who cannot make them live!
- Ask your music business questions
- Discuss your business strategy
- Get feedback on your music
- Be supported in your confidence and mindset
- Talk to your community and get advice from Bernii
ONE MONDAY OF EVERY MONTH there is a 2 hour recorded group training and Q&A with a guest industry expert from:
- Major labels
- Independent labels
- Publishing houses
- Marketing experts
- Branding experts
- Professional songwriters
- Mindset experts
AND if that wasn't enough, you'll get full access to all previous trainings including:
➣ How Publishing Royalties Work
➣ Syncing Your Music for Film and T.V
➣ Songwriting Melody Hacks
With more added every single week.HIT FOR MEMBERSHIP OPTIONS!
Don’t let the baby face fool you, I have twenty-two years of professional experience in the music industry both as an Artist, session vocalist and vocal coach but also behind the scenes in radio, music promotions and press.
I worked in both the U.K and America. I have performed and worked on the independent and commercial music scenes.
I am the founder of Bernii Mac Artist Development Agency and I am here to mentor you.
I have also had my own internal struggles with confidence and fear which really affected my career, I had highs and lows in the music industry and it is from my own personal experience that I founded Becoming The Artist to help to raise you to meet the realities of your music industry goals both safely and confidently.
To learn more click 'Meet Bernii'
You're a good fit for Becoming The Artist if:
➡️You want direct access to music experts
➡️You are in the developing or establishing yourself phase of your career
➡️You understand the value of a mentor
➡️You want a resource where you can learn about different areas of the music industry
➡️You want to take control of your own mind to elevate your success
➡️You lack confidence or suffer from excessive self-doubt
➡️You want a community of like-minded people around you
➡️You want a supportive and fun space to test out your new music in front of a live group
➡️You're looking for a community to share your journey with!
NO COMMITMENTS. CANCEL WHENEVER YOU WANT. STAY AS LONG AS YOU LIKE. SIMPLE, AFFORDABLE, AND FUN!
✨ Live Music industry connections
✨ Discount ticket prices on our live events
✨ Supportive environment, new friends, lots of laughing, and more!
Here is why you should invest in Becoming The Artist
✨ All artists invest and reinvest in themselves on their journey
✨ Clarity about where you're going and how you can get there that feels good
✨ Being self-reliant and knowing your stuff keeps the ball in YOUR court
✨ Sometimes we just need support. Period.
I’ve walked a similar path that you’re on and I really care about your journey. Why? Because you're brave enough to go for it and I respect that. There is loads of info out there that we can piece together for free, and we do, but having that consistent support and community around you is powerful.
There is another important reason.
I hold space for YOU in this member's community.
We get to know you because YOU matter and when you have somebody doing that for your career it outright elevates your success!
A Little Bit of Client Love from some of my one-to-one mentoring and vocal students...
- Artist and Label Owner BBE/Colour and Pitch
Bernii is a joy to know - the kind of friend and mentor I'd have loved to have had when I was starting out. She's a prolific songwriter, a wealth of knowledge, ultra-professional and always approachable and encouraging in an industry that's sadly often the opposite.
Jeff Franzel - Pianist & Songwriter
- Over 20 top 10 hits worldwide for over 250 artists
Bernii is an exceptional vocalist and composer and I have had the honor of working with her this past June. I can relate to her because she has a broad music background in jazz, pop and R&B music. Her father is regarded as one of the the top jazz and classical clarinet players so she grew up with a very diversified musical background. She is a joy to work with and excels in the music business. A true talent that has an original sound..
Paddy Byrne - Songwriter & Producer
- Paloma Faith, Will Young & Ella Eyre
I've worked with Bernii as a vocalist, songwriter and music manager and in all areas she proves herself to be talented, professional and dynamic. She not only contributes as a wonderful singer and writer but also drives projects to completion. She's a huge asset to any musical project that you might be considering.