Tips and Techniques to Manage Your Mental Health Whilst Using Social Media

In this 90-minute webinar Bernii Mac and Katie Thomas (Mental Health Practionner ) discuss the stresses and pressures of social media for musical artists and practical tips you can implement today to protect your mental health whilst moving your career as an Artist forward.


We support and encourage the well-being of Artists in the music business

Welcome to Becoming The Artist, a membership that puts you and your well-being at the forefront of your musical career.

 We do this in 3 ways:

  1. We connect you to established industry professionals who we know, like and trust as we have built personal relationships with them.
  2. We give you tools and techniques that support your confidence and anxiety, help you manage self-doubt and enable you to forge your own direction.
  3. We help to build a team of people around you who want you to succeed.


Build Relationships

From established producers, named collaborators, independent label owners, sync and publishing connections, major label personnel, booking agents, fellow musicians and self-care coaches, we connect you to our network of solid and reliable mentors who can help you to navigate your way through the business on all levels.

Music Playback Sessions

Want to get your music in front of industry professionals such as labels, PR experts, producers, fellow songwriters and musicians for feedback or future collaborations? We offer monthly online playback and Q&A sessions of your music with our founder Bernii Mac and one of our guest mentors.

Self-care, Confidence Building and Direction

YOU the person behind the Artist are the most important person in the business. Without your well-being, you hinder your career and future success. We support you in your confidence, and authenticity and in making healthy organic choices that empower you to forge your own path.

Becoming the Artist You Are Meant To BE

After 24 years in the music business, our founder, Bernii Mac, wanted to create a safe and authentic space for both new and established musical Artists who want to:

👌 keep their careers in their own hands and on their terms

👌 connect or re-connect to the kind of Artist they want to be

👌 open up their musical network and elevate their career

The pressures of the music business can leave you feeling like you are not enough or that you have to be different to who you really are. Sometimes we end up naturally conforming to that environment without even realising it. 

We believe that your authentic self is the most rewarding self and that is where your 

personal power lies.

And that's where we come in ...


This is a Journey

We are not here for quick fixes. We are here with you for the long haul as you build a career step by step.

Little consistent steps = BIG results.



For Musical Artists Who Want To Keep Control of Their Careers

Instantly connect with like-minded individuals and grow your music network.


Monthly Guest Expert

1 x  60-90minutes Zoom call per month with a guest musical mentor from labels to world-class musicians, professional songwriters, self-care experts, marketing and branding experts and more!


1 Weekly Group Coaching Call with Bernii Mac

Come and check in with your community Mondays at 7.30 p.m U.K via Zoom. Show up as and when you need guidance, support or a bit of uplifting!

Music Publishing

Publishing and sync opportunities with Sentric Music Publishing whom we have established personal relationships with 

Access to ALL Previous Sessions

Access to our portal full of previously recorded material including mindset, confidence-building techniques, business Q&A and more!

Whatsapp Group

Optional free WhatsApp group to message your community and Bernii Mac

Monthly Group Playback Sessions

Showcase your music to our various mentors and the group! Previous sessions have led to record-label song signings and further introductions within the music business. Playback calls are held on different days of the week and month. You will be emailed when our next session is.


Hey there!

I'm Bernii

Don’t let the baby face fool you, I have over twenty-five years of professional experience in the music industry as an artist, session vocalist, vocal coach and songwriter. 

I am the founder of Bernii Mac Artist Development Agency and I am here to mentor you.

Like you, I have had my own internal struggles with confidence and fear which at one point interfered with my career. There were a lot of highs, but also lows and it is from my own -personal experience that I founded Becoming The Artist.

I want to empower you to meet the realities of your music industry goals both safely and confidently.


Happy Students

We Aren't Like Everyone Else

There are tons of amazing companies out there that are helping you market your music. Whilst we also have trusted music marketers and branding experts that we bring in as guest experts to support you, we look at the WHOLE picture. Marketing is just one aspect.

Our ethos is that YOU, the person behind the music, matter. 

We are here to help you build a team of trusted people around you to keep the power in YOUR hands.

Your CAREER is important.

Your GOALS are important.

BUT without taking care of YOU, you jeopardise your chances of success. 


With dedication, consistency and action from you, combined with practical advice, techniques and inspiring guests from us...

You can begin carving out an authentic career for yourself that LASTS.




Are You Ready to Step into Your Power?