We don't just do it because we love it. We do it because we can't not do it.
This isn't just a hobby or a job this is our life's work.
When someone in your circle moves up, so do you.
So, who am I and why should you consider joining Becoming The Artist?
First of all, I am really care about your development. Why? Because I have over come such adversity in my own life as a person and as an artist. I’ve struggled with self-doubts, I have had my own knock backs with in the music industry (as most professionals do at some point) and I’ve had personal trauma that once kept me from getting on the stage. I don’t tell you that to whine but to shout this next part to anybody willing to listen - I overcame it! I learned how to confront my own fears head on and empower myself both as a person and in the music industry. I now teach all things music, industry and mindset to my students because I know what it’s like to be looking for answers and a community to support you especially in the early stages of your development.
Here is a brief over-view of my story so that you can get to know me a little better.
I have worked in the music industry for over twenty -years. I started performing semi-professionally aged fifteen with my dad’s Jazz Trio (both my parents are professional musicians). I then went onto study Musical Theatre and after quickly realising that it wasn’t the right road for me I attended the renowned and international music school BIMM in Brighton where the school first oriented.
I met some amazing industry professionals one of whom was the lovely Carleen Anderson of the Brand New Heavies and, to note, also god daughter to the legendary James Brown who I was fortunate enough to meet whilst we were both performing at an event in London which was a full circle moment.
After BIMM I had some personal issues as mentioned above. Mostly surrounding those with anxiety and I stepped away from the music industry and performing for about eighteen months to begin to heal myself through writing music and finding my true voice again which has a remained a passion and a skill I now teach to my students and will teach to you inside Becoming The Artist.
Why is that important? For so many reasons but mainly because this is your life and being authentic and honest to yourself, I believe, can unlock all kinds of super powers within you that will spread from your music to your everyday life.
Once I had decided that my dream was too important to give up on, I started singing backing vocals live and in the studio for the signed Blues artist Dani Wilde and her brother Will ‘Harmonica’ Wilde where I got to play some superb shows including singing live on BBC Radio 2 and most importantly building my confidence back up.
I eventually fronted my own (mostly) female band and we Independently toured around the U.K. It was awesome fun!
Stepping away from the stage I moved to NYC to work as VP of A&R NY representing Amazing Radio whilst they launched in the States. In a nutshell my job was to seek out the best new artists to play on their radio station. A pretty cool job all things considered! Whilst I was there I continued song writing and sang backing vocals for Dj Devaler.
Over the last twenty years I have also worked in live promotions and briefly as a booking agent. I have been vocal coaching, developing and mentoring artists for two years now under the umbrella of Bernii Mac Agency.
My varied but consistent career as both a songwriter, session vocalist, artist and person behind the scenes has enabled me to witness first-hand how all the parts of the music industry fit together to give you, the artist, a platform to be heard. It has provided invaluable knowledge and experience which I will pass onto you inside.
Everyday life means that sometimes our dreams and desires can fall to the way side if we don’t have somebody to help to keep us on track. This, alongside my passion for empowering artists from the inside out has been the inspiration for ‘Becoming The Artist’ and I hope from the bottom of my heart that it will help you to step into the power that is within you so that you can confidently move forward in whatever way YOU choose.
I believe dreams are important, nobody can convince me other wise and I support you in yours.
"Since I have joined BTA I have grown a lot. I love Bernii’s energy and the guidance and direction she gives. The guest she brings in are really big names and they talk to us like they are our friends."
"BTA has been helped us shape our brand and it’s so nice to be around talented people with different experiences to give each other tips. We keep each other motivated and inspired."